Tuesday, October 22, 2013

Beauty Expert Launches 'Safety in Beauty' Campaign

Me with Antonia Mariconda at W London

Sophie Anderton with Antonia Mariconda

As the editor of a cosmetic medicine magazine, I was thrilled to attend the launch of beauty expert Antonia Mariconda's much-needed campaign - Safety in Beauty. Not only did I have my nails filed and jazzed up with a silver All That Jazz nail polish, but also I had a little chit chat with Sophie Anderton on the sofa while doing so. I can confirm she is lovely and super stylish.

Having seen and heard about many complications following non-surgical cosmetic procedures such as dermal fillers and lasers, I was so pleased to be part of the campaign launch last week and am a huge supporter of what Antonia's is doing. 

The campaign will run on Twitter with the hashtag #safetyinbeauty and is supported by several female celebrities, such as the Drs Pixie & Dawn from Channel 4's Embarassing Bodies, as well as lawyers and industry key opinion leaders.

Mariconda said: 'It’s all about people power now. It’s a hugely profitable industry for those that have a role within it, but as consumers we need to take a stand and say that we will no longer suffer nor tolerate sub standard or potentially harmful activity.'

Will you be supporting the Safety in Beauty campaign? xxx


  1. I will be supporting the campaign. Some people think they can mess around with beauty and turn it into something bad and it can go seriously wrong. Great post!

    Kate H (UK Bloggers)
    Sephora & Vegas Haul

  2. you look great! this is a great and interesting campaign as ive read so many mishaps of procedures happening even those around the world are done without a license :/



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