Showing posts with label campaign. Show all posts
Showing posts with label campaign. Show all posts

Tuesday, October 22, 2013

Beauty Expert Launches 'Safety in Beauty' Campaign

Me with Antonia Mariconda at W London

Sophie Anderton with Antonia Mariconda

As the editor of a cosmetic medicine magazine, I was thrilled to attend the launch of beauty expert Antonia Mariconda's much-needed campaign - Safety in Beauty. Not only did I have my nails filed and jazzed up with a silver All That Jazz nail polish, but also I had a little chit chat with Sophie Anderton on the sofa while doing so. I can confirm she is lovely and super stylish.

Having seen and heard about many complications following non-surgical cosmetic procedures such as dermal fillers and lasers, I was so pleased to be part of the campaign launch last week and am a huge supporter of what Antonia's is doing. 

The campaign will run on Twitter with the hashtag #safetyinbeauty and is supported by several female celebrities, such as the Drs Pixie & Dawn from Channel 4's Embarassing Bodies, as well as lawyers and industry key opinion leaders.

Mariconda said: 'It’s all about people power now. It’s a hugely profitable industry for those that have a role within it, but as consumers we need to take a stand and say that we will no longer suffer nor tolerate sub standard or potentially harmful activity.'

Will you be supporting the Safety in Beauty campaign? xxx


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